benefits
What can ReputationHQ do for me?
Knowing what is being said about you is one thing, but now you have the chance to react and respond.
- Found a negative or misleading blog post about your company or CEO? Email the author for a correction.
- Watched a cool video about your product by a happy user? Reward them with a discount or coupon.
- Got word your competitor is playing tag with the neighborhood kids in your backyard? Start a marketing campaign blitz!
Collaborative Reputation Management changes everything.
With the success of books like Wikinomics and the advent of Socialprise web applications, the world as we know it has become more keenly aware of the unbelievable power of small contributions by large amounts of people. Your team is begging to be heard. Let them pool their collective intelligence to give you the best possible chance at success by maintaining your good name, conveying your message, or selling your products and services to the world.
Get a bead on:
- The world’s perception of who you are and what you’re trying to do. Stay up-to-the-minute if you’d like.
- Potential advertising markets. Say you’ve found 1,001 positive mentions of you or your company on ABC Blog. Maybe you ought to think about a sidebar advertisement or taking the author out for happy hour.
- Industry trends. Find out who just won Best in Show or how to teach old dogs new tricks.
- The smell of commerce in the morning. Know when and where your products are selling - instantly.
- Your competition. Beat them to the punch rolling out that new fish sandwich or match a popular coupon to keep Aunt Betsy coming back for the soup of the day. Friendly competition is good for everyone.
- About a million other things unique to your industry.
Examples:
Restaurants
Magazines and local food critics are no longer the driving influence when trying new restaurants. With a blog, anyone can be a critic. Use My Reputation Manager to find independent reviews of your restaurant all over the web.
Small Businesses
Those first few months of business are critical for new businesses building a brand and differentiating themselves from the competition. Use My Buzz Manager to keep an eye on yourself, your competition, your industry and stay ahead of the curve.
Large Corporations
Already have a PR team in place? My Reputation Manager is a great tool for finding and reacting to the inevitable PR nightmares that come from being a high profile business.
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